By Emirates Holding Group, in association with MOVe (Moda Orama Ventures Pvt. Ltd.), the fashion and lifestyle division of Rose Merc Ltd. India, proudly presents the first edition of Eternal Runway, a premium fashion showcase under the Emirates Luxury Show platform. The event will be held on 4th July 2025 at the Marriott Al Jaddaf in Dubai.
As the flagship initiative of Emirates Holding Group’s Events Division, the Emirates Luxury Show has earned a reputation for presenting world-class lifestyle experiences. Eternal Runway will serve as its latest signature property, aiming to elevate Dubai’s standing as a global fashion hub.
A Fusion of Fashion and Culture
Conceptualized by MOVe, Eternal Runway is designed to unite fashion talent across borders. This high-impact runway event will feature a mix of international designers and fresh Indian talent, showcased in front of an elite audience of buyers, press, influencers, and fashion insiders from across the Gulf and beyond.
Creative Collaboration and Featured Designers
The production is led by industry experts:
Emirates Holding Group oversees the event’s curation through its Emirates Luxury Show brand.
Internationally acclaimed show director Shakir Shaikh will manage the runway presentation and creative design.
Among the confirmed participants are celebrity designer Ken Ferns, who will unveil a new collection tailored for Middle Eastern fashion tastes. Joining him are Shavan Kumar and Sam from Mirror of Magazine, who will premiere a bold, contemporary denim collection exclusive to Dubai.
A glamorous lineup of celebrities will walk the runway, including Terence Lewis, Shibani Kashyap, Eijaz Khan, Shweta Sharda, Nehal Chudasama, Nyra Banerjee, Meghana Naidu, Ritu Shivpuri, and Shawar Ali. More prominent names from the fashion and entertainment world are expected to be revealed in the coming weeks.
Taking the Runway Global
After its launch in Dubai, Eternal Runway will continue as a touring showcase across the Middle East and Europe:
Middle East Tour: Oman (Oct 2025), Saudi Arabia (Feb 2026), Bahrain (May 2026), Qatar (Nov 2026), Kuwait (Mar 2027), Jordan (Jul 2027)
Europe Tour: Cannes (Feb 2026), Milan (Feb 2027)
Investing in Emerging Talent
As part of its commitment to developing regional fashion potential, Emirates Holding and MOVe will also launch a model training and grooming academy in Dubai, focusing on professional development for aspiring models and stylists.
Leadership Perspectives
Hanif Shaikh, Founder & Chairman of Emirates Holding Group, stated:
“Eternal Runway is more than a show—it’s a statement of artistic excellence and global collaboration. Through this platform, we’re creating space for established designers and new talent to shine on a prestigious stage.”
Sudhir Padiyar, Founder of MOVe, commented:
“Bringing this concept to life in Dubai is a dream realized. With strong support from Rose Merc Ltd. and Emirates Holding Group, we’re opening international doors for Indian fashion. The early response has been incredibly promising.”
Vaishali Parkar Kumar, Executive Director, Rose Merc Ltd., added:
“This launch marks an exciting milestone for our brand. Through thoughtful collaborations like this, we’re committed to shaping fashion ecosystems that are creative, inclusive, and globally relevant.”
About Emirates Holding Group
A prominent UAE-based business under the Rose Merc Ltd Group, Emirates Holding Group is known for building innovative platforms in luxury fashion, real estate, and lifestyle. The Emirates Luxury Show is one of its key initiatives, connecting international creativity with regional elegance.
About MOVe (Moda Orama Ventures Pvt. Ltd.)
MOVe, a division of Rose Merc Ltd., focuses on global fashion partnerships, designer talent cultivation, and creating IP-driven experiences that elevate fashion beyond borders.
Also Launching: Emirates Real Estate Awards 2025 – Honoring Excellence from India to Dubai
Taking place the same evening at Marriott Al Jaddaf, the Emirates Real Estate Awards 2025 will spotlight innovation and achievement in the real estate industry across India and the UAE. Organized by Emirates Holding and Rose Merc Ltd., and supported by Global Shadow, Property Coverage, and Khaleej Times, the event will bring together top developers, investors, and influencers.
Title Sponsor: J Prime Buildcon (Mumbai)
Powered by: Emperia by Dhiraj Manjeri (Mumbai)
A special celebrity fashion walk will add glamour to the awards evening, merging luxury real estate with high fashion appeal.
Award Categories Include:
- Developer of the Year
- Best Commercial & Residential Projects
- Sustainability Leadership Award
- Real Estate Icon of the Year
- Women in Real Estate Excellence
…and more
Get Involved: Nominate | Partner | Celebrate
Press Launch and Auditions Held at The Agenda, Media City – 25th May 2025
The official press meet and model auditions for Eternal Runway and the Emirates Real Estate Awards were successfully held at The Agenda, Media City. Curated by Sherif Thomas and Fashion Factor with support from Elena Postachi, the event drew wide attention from fashion professionals, the press, and aspiring talents.
H.H. Sheikha Aisha bint Saud Al Qasimi attended the event as a guest of honor and praised the initiative’s vision and execution. She will also attend the main event on 4th July 2025 as a special chief guest at both the fashion showcase and awards gala.
